A Social-First Marketing Strategy for Your New Listing

Written By Jessica Baker-Hempshall

The way people look for property has changed.

While portals are still relevant, the "first look" usually happens on an Instagram Reel or a TikTok feed. A social-first strategy isn't just about posting a photo; it’s about creating content designed specifically for the phone in your hand.

What is Social-First Content?

It means moving away from horizontal, "slow" videos and embracing vertical (9:16) video that is fast-paced and engaging.

  • The 3-Second Hook: You have three seconds to stop a user from scrolling. We lead with the "Hero Shot" maybe a stunning sunset over a Yorkshire rooftop or a unique architectural feature.

  • Lifestyle over Layout: People don't just want to see a bedroom; they want to see the lifestyle. For Airbnbs or Hotels, this means showing the "vibe" the coffee brewing, the fire crackling, or the view from the balcony.

  • Direct Engagement: Social-first content allows agents to talk directly to their audience, answering questions in the comments and building a community rather than just a mailing list.

Jessica Baker-Hempshall
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